Heartiste maxims

Maxim #1: Game is learned charisma, streamlined seduction. Game is as sincere as its practitioner’s intent.

Maxim #1a: Women desire men of better quality than themselves.

Maxim #1(a)(2): Men want to be turned on by their women. Women want to be proud of their men.

Maxim #2: All successful seductions are adversarial in nature.

Maxim #3: Bang first, befriend later.

Maxim #3: In the state of nature, men are expendable.

Maxim #3: Some human beings are worth more than others, despite their equality under the law.

Maxim #3: Whenever an attractive girl tells you she hates assholes, or describes her experience in the past dating assholes and claims to avoid them now, or recites a laundry list of asshole-y things guys do that she disapproves of, you can bet your weight in gold bricks that she needs you to be an asshole to her.

Maxim #4: Trust no one missing a sense of humor.

Maxim #5: Charisma before silence, silence before self-incrimination.

Maxim #6: Never Make It Easy For A Girl

Maxim #7: Your girl will thank you for your steadfast devotion to your belief in yourself.

Maxim #7: The greater the age difference between the older man and the younger woman, the tighter his game will need to be, barring compensatory attributes.

Maxim #7: The sweeter and more innocent a girl seems, the greater the likelihood she has been in a gangbang.

Corollary: Always assume she is a whore. It helps kick the legs out from under the pedestal you will be tempted to put her on, and it is more often than not true.

Maxim #8: Marriage is a social mechanism designed to exchange sex for indentured servitude.

Maxim #10: It’s pussy wetness uber alles.

Maxim #11: The greater the sexual market value disparity between the husband and his depreciating wife, and the more kids they have, the more life the husband has sucked out of him.

Maxim #12: If you are comfortable with your game being splashed across a JumboTron for thousands of people to read, then you are doing it right.

Maxim #12: The cumulative experience with hot women imbues the womanizer with a genuinely aloof aura that attracts even more women to him.

Corollary to Maxim #12: If you don’t have an adequate amount of aloofness-inducing experience with hot women, act like you do.

Maxim #13: When in doubt, game.

Maxim #13: Calling a girl out on her lie accomplishes nothing.

Maxim #13: When the love is gone, women can be as cold as if they had never known you.

Maxim #14: Whenever you’re at a loss for what to say to a girl you like, imagine you’re a man in bed with three beautiful women. Then say what that man would say.

Maxim #15: Female cultural equality = male dating inequality. Female cultural inequality = male dating equality. You cannot have both. So sayeth human nature.

Maxim #17: Be narcissistic. There is no greater divergence than that between a woman’s stated disapproval of male narcissism and the rapidity with which she jumps into bed with a male narcissist.

Maxim #18: The two fundamental propositions upon which all game theory rests are male choosiness and female abundance. All alpha males have these two mindsets in common.

Corollary to #18: Male choosiness and female abundance do not necessarily have to be true for the strategy of behaving as if they are true to be effective at seducing women.

Maxim #19: The alpha male thinks and acts more like a woman than a man in matters of seduction. He understands his adversary’s psychology, and uses it to shatter her defenses.

Maxim #19: Never take a woman’s word; a woman’s actions are the best interpreters of her thought.

Maxim #19: Making a woman feel a little emotional pain will reward you a thousandfold in returned physical pleasure.

Maxim #20: Do not ever reveal the details of your finances to a girlfriend or wife. Avoid getting joint accounts. As a man, you must draw a line in the sand separating money from love. If she balks, dump her.

Maxim #20: The gina tingle is the principal moral code to which women subscribe. All other moral considerations pale in comparison.

Maxim #20: The meaner a girl is with you, the likelier she wants to fuck you.

Corollary to maxim #20: The nicer a girl is with you, the likelier she thinks you’d make a great eunuch friend.

Maxim #21: Betas pay, alphas split, super alphas profit.

Maxim #21: Never talk about getting into a relationship even if the girl says that’s what she’s looking for.

Maxim #22: A woman with inflated self-esteem is a woman who will erroneously believe she is too good to date men normally in her league, unless steps are taken to bring her self-esteem back in line with reality.

Corollary to Maxim #22: A dating market lopsided with unrealistically high self-esteem women will shrink the pool of men available to date and marry, with the consequence that women remain single longer than they would otherwise.

Corollary to the corollary to Maxim #22: The most effective measure society can undertake to increase the incidence of marriage and the quality of married life is to stop artificially propping up women’s self-esteems.

Maxim #23: The defensive crouch is where pussy tingles are born.

Maxim #23: Limited options = looser standards.

Maxim #25: Withholding sex is the tactic of a woman who has already lost. It is mutually assured destruction.

Maxim #26: Women secretly hope that you won’t rob them of the opportunity to make themselves vulnerable before your alpha inscrutability.

Maxim #26: If a woman says the word “sex” in conversation with you or about you, no matter the context, it means she’s thinking about having sex with you.

Maxim #27: You have to make marriage an attractive alternative for MEN — not women — if you want the institution to thrive.

Maxim #27: Pussies are more pliable in the company of competing pussy.

Maxim #27: Beyond beauty, a woman’s attractiveness to men is partly a function of her feminine vulnerability, or her ability to mimic feminine vulnerability.

Corollary to Maxim #27: Men are turned off by overconfident, assertive, proudly self-sufficient women.

Maxim #29: a woman’s moral outrage is inversely proportional to the accused man’s alpha status.

Maxim #30: When in doubt, ask yourself “WWJD?” What Would a Jerkboy Do? Then do that.

Maxim #30: Ignore a woman’s flaws at your peril. They are the key to reconfiguring your perception, and thus her attainability.

Maxim #33: NO girl wants to be thought she isn’t a special little snowflake.

Maxim #39: Stop smiling so much! Girls will think you’re ingratiating. Girls prefer men they can ingratiate themselves to.

Maxim #39: A woman’s standards are like a house of cards: kick out one from the bottom and the whole edifice crashes down.

Maxim #39: If you want a wife stay clear of investing much in girls who constantly remind you they like to have “fun fun fun” and “get bored easily”.

Maxim #39: Never tell a girl how much you make, even if you’re loaded. In case of marriage, keep separate accounts.

Maxim #41: It’s never innocent fun.

Maxim #41: A girl who mentions rape or suicide during the first few months of dating in any context other than as a third party making a wryly humorous observation immediately outs herself as a crank with borderline personality disorder who will be a living nightmare as a girlfriend.

Maxim #41: The more experience you have with women, the more you’ll know which women have experience with men.

Corollary to #41: It is the inexperienced beta male who is most often in the dark about a woman’s sexual history and liable to be victimized by the cheating slut.

Maxim #42: Xenophobia is good for diversity.

Maxim #44: Women can’t feel impassioned without also feeling a little unease.

Maxim #44: Women will not hold it against you for trying to get into their panties on the first night. In fact, they will respect you more for your boldness and willingness to follow your manly desires.

Maxim #45: Before sex, no girl you are attracted to is important enough to merit an emotional reaction should the pickup attempt turn bad.

Maxim #45: Any conversation with a woman that is not explicitly framed by you to maximize your perceived status will lead to her forming a negative perception of your value over time.

Maxim #45: Daddy’s girls are status whores. You will never measure up to her father. Don’t even try.

Corollary to #45: Not trying will turn her on. Be indifferent to her father’s accomplishments.

Maxim #48: The feminist loathing of male desire is at the root of all their complaining about men and the dating scene. Feminists, in their hearts, despise the freedom and longevity of male sexuality. And they particularly despise that freedom when lowly beta males attempt to exercise it.

Maxim #49: If you have no game, or worse, anti-game, little else will compensate for your unattractiveness.

Maxim #49: Waving a roll of benjamins at a woman will not give her tingles. In fact, it will often do the opposite.

Maxim #49: If you plan on cheating and get caught, act like a total dick who did nothing wrong. Your girlfriend will then wonder if it’s something she did.

Maxim #50: The prime directive of the alpha male is fornication. Anything which hinders the fulfillment of the prime directive is to be vanquished as a foe or excised from the mind as a cancer.

Maxim #51: Commanding women to do your bidding will give you a bigger beta margin of error.

Maxim #54: When a woman has incentive to lie, she will choose lying over honesty EVERY SINGLE TIME.

Maxim #55: A man can shoot way out of his league if he acts as if he is the one occupying the higher league.

Maxim #55: If she’s hot, why would she bother with online dating?

Maxim #55: The training of the woman distills to this essence: Punish her bad behavior consistently, reward her good behavior intermittently.

Maxim #55: The degree to which you handicap yourself in an effort to signal high status to women should be commensurate with your game expertise and your confidence level.


75% Upvoted


Red Pill Scholar3 points·4 years ago

Maxim #55: Less talking is always sexier than more talking. If you struggle to find something witty to say to a girl, stop trying. Flailing for the “right” words is approval-seeking beta behavior that women can sniff from across a room.

Corollary to Maxim #55: A grunt or aloof gesture trumps a try-hard, strained, verbose comeback.

Maxim #56: The more limited a person’s options in the sexual market, the laxer his or her mate standards.

Maxim #57: Beta males mate guard, alpha males disregard.

Maxim #57: Never trust a woman’s advice on how to please women. Her advice is designed for alpha men she already finds attractive and from whom she seeks signals of attainability and commitment.

Corollary to Maxim #57: A woman’s sex and relationship advice isn’t meant to help men; it’s meant to distract men from what really works to turn women on.

Maxim #59: The longer you are away from seducing new women, the harder it will be to seduce one when you want.

Maxim #59: High IQ is no inoculation against beta delusion. If anything, high IQ obstructs clear thinking about women’s nature.

Maxim #59: The most successful marriages are those with a balance of power that slightly favors the husband’s status over the wife’s looks.

Maxim #59: We tend to defer to looks as a judgment of a man’s sexual market value because that is what is most easily observable given situational and time constraints, but a man’s loks are only one male attractiveness trait among many that account for his desirability to women.

Corollary to Maxim #59: A woman’s sexual market value is more accurately judged solely by instant appraisal of her looks.

Maxim #61: Among love’s many benefits is its capacity for diminishing to insignificance those differences that would have prevented its flourishing in the first place.

Corollary to Maxim #61: Avoid emphasizing any values differences until love, or a mind-blowing orgasm, has taken root.

Maxim #66: The worst thing to happen to America was women’s suffrage.

Maxim #66: Half the battle of game is stripping a woman of her inborn self-entitlement complex.

Maxim #66: As men are becoming ever bigger pussies and betas in their dealings with women, they are losing the leverage to shape and push women’s child-like and selfishly amoral political opinions in logical, just and long-term oriented directions.

Maxim #67: A man who has stopped seducing new women is a man who is becoming less seductive to his main woman.

Maxim #67: When women are confronted by a man with low status behavior that is incongruent with his high status looks, they will never resolve the incongruity to the benefit of his status; women will always resolve the incongruity to the detriment of his looks.

Maxim #68: The definition of Inner Game: Hit on every woman who stimulates your crotch. Make life uncomfortable for them, not yourself.

Maxim #70: Any son not explicitly taught about the ways of women by an experienced father will become more beta under the influence of his mother.

Corollary to Maxim #70: A society of ascendent female academic, workforce, political and family influence necessarily emasculates its sons and masculinizes its daughters.

Maxim #71: When a girl signals that she doesn’t enjoy blowjobs or sex, do not spend one second more with her. Your libido is too important to gamble on such a girl.

Maxim #71: In their sexual primes women’s attraction for assholes is at its strongest. You can catch a lot of hungry flies with honey, but shit attracts the most well-fed flies.

Maxim #73: When a girl emphatically insists she is so over you, she’s never been more into you.

Maxim #75: If you get sexually rejected, don’t admit it to yourself, and especially don’t admit it to the girl.

Maxim #77: Women will screech louder the closer your words get to damaging or exposing vulnerabilities in their sexual market value.

Corollary to Maxim #77: Assuming your words aren’t too wide of the mark thus blunting the serrated edge of their slice, the worst insult you can call a woman is “hideously ugly old cougar cumfunneling whore”.

Maxim #77: The role of style in diverting attention from male ugliness is severely underplayed by most ugly men.

Maxim #80: The more cocks that have ravaged a woman, the less any one cock will mesmerize her.

Maxim #81: Whenever you hear or read the words “gender”, “gendered”, “gendered norm”, “subtle gender bias”, or “increasingly egalitarian, yet there remains…” know that you are dealing with a leftwing equalist, blank-slate believing fruitcake who cannot deal with the fact that men and women are biologically different from birth.

Maxim #83: Awareness of a woman’s games is a precision-guided weapon in a man’s arsenal of seduction. Slyly revealing your knowledge of a woman’s obstructive game tactics is like catnip to her pussy.

Maxim #84: Respect the momentum.

Maxim #85: As women’s bodies age and weaken, their rationalization hamsters grow bigger and stronger. Eventually, the hamster is powerful enough to take control of all higher order consciousness.

Maxim #87: The more expensive or thoughtful the gift you give a girl, the greater the risk that she will subconsciously begin to think she is too good for you.

Corollary to Maxim #87: If you are dating out of your league, or you are dating a young hot babe in her prime, you should do the exact opposite of what everyone will tell you to do — don’t buy her expensive gifts. Be particularly wary of advice from women. No woman in the world is capable of thinking clearly or impartially on the matter of “acceptable” levels of male provisioning. Even old, fat hausfrau hogs will expect mountains of jewels in offerings from men.

Maxim #93: The rare older woman-younger man pairing is like a lab experiment gone wrong. It violates the natural order of things, and leaves its practitioners emotionally twisted and in a constant mental race to hyperrationalize their subpar mate choice.

Maxim #97: Do not tempt a woman’s withdrawal with conversational topic overkill. You made a funny, now surprise her with something new.

Maxim #98: Marriage is no escape from the sexual market and the possibility that you may be outbid by a competitor with higher value. Corollary to Maxim #98: Singleness is no guarantee of full sexual market participation.

Maxim #99: Female coyness is a purity signaler as well as an ego-boosting mechanism designed to reaffirm a woman’s sexual market value at the expense of lowering the man’s sexual market value.

Corollary to Maxim #99: Female coyness serves a secondary benefit as an anti-game strategy to make a high value man seem more attainable to a lower value woman, or to offer low value women plausible deniability for failing to attract the interest of high value men.

Maxim #100: The urgency and strength of a woman’s desire for a man is directly proportional to the degree to which he is perceived higher in value than her.

Maxim #101: The sluttier the girl, the more noticeably pregnant she’ll need to be before she admits to having had sex that “counts”.

Corollary to Maxim #101: Even then…. “Oh, it’s the way the shirt fits.”

Maxim #101: For most women, five minutes of alpha is worth five years of beta.

Maxim #102: The hottest babes will not be found in prosperous countries, but in countries on the verge of prosperity. The world’s ugliest women will continue to be found in backward primitive societies.

Maxim #102: For most men, five minutes of a younger, hotter woman beats five years of older, uglier women.

Corollary to Maxim #102: A beautiful, slender older woman will be a better lay than a plain, fatter younger woman.

Maxim #105: Where there’s incentive, there are lies.

Maxim #105: Pregnant pauses are the player’s best friend.

Maxim #109: Consensual polyamory is a contrived hookup service for undesirable sexual market rejects.

Maxim #112: Never underestimate the sneaky lengths to which a woman’s female friends will attempt to undermine her relationship with a boyfriend or husband they don’t approve of.

Maxim #198: Use of the word “disenfranchised” or other similar nomenclature of deconstructivist post-modern pablum automatically discredits an argument for serious consideration.

Maxim #200: Men acquire lovers; women share lovers.

Maxim #200: Chicks dig guys willing to risk an early, gruesome death. Expendability is a DHV.

Maxim #204: Modern marriage is a waiver of liability that relieves wives of the responsibility to remain attractive to their husbands.

Corollary to Maxim #204: The modern marriage waiver of liability does not extend to husbands, who must remain optimally attractive to their wives so long as the marriage is intact and the cost of failing in this responsibility is excessive.

Maxim #210: If you are using a romantic holiday as a pretext to raise awareness instead of raise erections, you are probably a fat loser.

Maxim #211: A good working assumption is that any married alpha male with options in the sexual market, no matter how religious or declarative of his love for his wife he is, is fucking a mistress.

Maxim #214: Most men can get cuter girls than they think. False psychological projection of their own sexual attraction mechanism onto women blinds them to this reality.

Maxim #328: Underneath the veneer of civilized discourse we act in ways that are brazenly self-interested in the short term.

Addendum #328a: Seeking short term status is a matter of self-interest.

Maxim #463: Do not underestimate the rapidity with which a woman will jettison her conventional mate criteria when exposed to the attentions of a charismatic man.

Maxim #666: All kneel before the god of biomechanics, by sword or by surrender.

Maxim #666: When a woman has incentive to lie, she will choose lying over honesty EVERY SINGLE TIME.

Corollary to Maxim #666: Treat woman like Soviet Russia — Trust but verify.

Maxim #856: Swear by the HipandCooter oath: First, use no logic.



The Look Of Confidence

Here is a photo taken in August 1939.

I found it on this excellent site which showcases very old photographs. The description of the photo reads: “Unemployed lumber worker goes with his wife to the bean harvest. Note Social Security number tattooed on his arm.”

Despite this man’s pauper clothes (there was little peacocking during the Great Depression), his jobless status, his search for employment or food at a bean harvest, and his home made out of canvas, he wears the confident smirk and mischievous gaze of an alpha male. What does he have to be happy about? Oh, his attractive wife. And by 1939 standards she is a real hottie.

Shouldn’t he feel ashamed to be dragging her to a bean harvest? Most modern men couldn’t imagine taking their wives or girlfriends on a bean harvest date. It would be a massive DLV. Not only that, but he’s obviously proud of the Social Security number tattooed on his arm. This is one step above waving your food stamps in the air like a certificate of accomplishment. What could be more beta than tattooing the government’s ownage of you on your arm?

Self-satisfaction will see a man through all sorts of tribulations. Radiating confidence, deserved or irrational, is what is most attractive to women. This man looks confident, and his wife stands by him. She has the mousy, hunched over posture of a woman in love. All else that’s objectively negative about him fades to insignificance in the matter of what stirs her heart. In glaring contrast, today we have the spectacle of wives divorcing their dutiful husbands (70% divorces initiated by women) for the sin of catering to her every whim by being “economic partners, lovers, …co-parents and best friends. [A]lso each other’s co-workers, editors and primary readers.”

I have a new system for learning inner game — I call it bean harvest game. This is where you take a woman on a really shitty date, let’s say to a soup kitchen to pick up your rations for the week, and refuse to act apologetic or ashamed of your anti-signaling station in life. Instead, you carry your unemployment and poor taste with the confidence of a master of the universe. Handicapping yourself this way means you have no crutch to close the deal. Everything desirable about you must flow from your internal state. If this doesn’t sharpen your inner game and hone your ability to reframe, nothing will. Expect to be amazed how many women will still sleep with you after running tight bean harvest game on them.

Addendum: I find this picture oddly sensual. I’ve never wanted to bone a woman from the pre-airbrushing era so badly.